Posted on Oct 16th, 2022

They have the skills and expertise to effectively communicate your message.

A legal writer who also happens to have a law degree is your best bet. They will have done the research, they will have worked on their writing skills, and they will be able to write in a way that is accessible to your clients. The legal blog writer with a legal background will have the knowledge to write in a way that is accessible to your clients and explain complex legal concepts without confusing them. A good writer for your firm's blog should be able to explain these things clearly so that people can understand what you’re saying and how it pertains to them as individuals. It’s not easy, but if you find yourself in need of help, there are plenty of talented lawyers out there who would love nothing more than the opportunity to work with a team like yours!

They can create content that can get you noticed.

A legal blog writer can help your firm rank for keywords, build authority on certain topics, create a trustworthy reputation, and help you stand out from the crowd.

A legal blog writer can set you apart from the other lawyers in your field.

We live in a world where blogging is essential for SEO, branding, and outreach. A legal blog writer can help you achieve your business goals and build a loyal following for your brand.

Your readers will enjoy reading their work.

Your reader should have some sort of “aha!” moment after reading your blog content. When a reader takes something away from your writing and can then apply this information to his or her life, it means that you have provided value.

Your blog content should also be interesting to the right people. This means that the content is created with a particular audience in mind and contributes to your overall marketing strategy. Think about who is going to read your blog posts and what they are looking for when they visit your website. Are they potential clients? Potential business partners? Potential employees? If you know who these people are, it is easier for you to create targeted content that will meet their needs, which will improve user engagement on your site.

Their work is of high quality.

You should hire a legal blog writer because their quality of work can lead to more clients, more visibility for your firm and website, and ultimately, more money.

You can focus on other areas of your practice.

You’re busy. As a solopreneur lawyer, you have day-to-day law practice tasks like prepping for trials and handling routine client matters. You also likely have administrative tasks like bookkeeping, web design, and social media marketing. That's on top of the fact that you’re responsible for your own marketing and business development!

Working with a legal blog writer allows you to focus on other areas of your practice that are important to growing your firm. You can spend more time doing the aspects of lawyering that you enjoy most—whether it’s meeting with clients, negotiating deals, or going to trial—and less time writing or editing articles (the latter of which takes much longer than the former).

You can spend more time creating client relationships, too. Without a legal blog writer helping you create consistent content, keeping up with a marketing plan is difficult. We know firsthand that creating five new blog posts every month is challenging enough without having to worry about creating great relationships with current and potential clients at events, networking functions, and organizations in which they participate as well.

There are so many benefits to outsourcing blog content creation, it's worth a try!

Your business isn't about content creation. It's about creating wealth for your clients, serving their best interests, and helping them navigate the legal system. You went to law school for that, not to learn how to write engaging blog posts! So it makes sense to leave content creation up to a professional writer. Delegating this task to someone with expertise in blogging will allow you more resources—both time and money—to focus on core business activities.

Plus, outsourcing blog writing is far more cost-effective than hiring an in-house staff writer or working with a marketing firm that charges expensive retainers. When you work with a freelancer, you'll pay only for the words you use and nothing else. That's what we call a win-win situation: You get professional blog content without paying an arm and a leg for it!